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Patagonia
I don’t know if you have noticed much from me if you have read, but I am typically not much of a girlie type of girl. My whole life doesn’t necessarily function around those stereotypical “girl” things. THat said I want to talk about fashion today because one company that I frequently buy from is not only about style, but they are also very strongly political and environmentally concerned. As with all of my choices, the choice to buy this particular clothing is based on my own willingness to spend more for better and to use my money to represent what I think is important in the world.
Patagonia is a clothing company specializing in outdoor gear, but they also sell yoga and casual items. Their entire company model is set up around maintaining sustainable production practices with a very limited environmental footprint while at the same time donating and remaining active as members of the conservationist movements around the world. Within the company they actively participate in wiring projects as well as environmental projects such as their big long term project called Free to Roam. This program is essentially and effort to preserve and help areas that are essential to wildlife migration. Through their help and the help of the other groups involved they protect these areas and allow the normal cycles of wildlife to go on as best as possible with the current level of human development in consideration.
One of their other big projects is the protection and conservation of an area of the world that bears their namesake. The Patagonia region of Chile is a hugely important area of biodiversity within the South American as well s the world context. It has been the longtime plan of the Chilean government to build dams for power across two of the major rivers here. What Patagonia is trying to do in effect is to turn the entire region, which is pretty large, in to a Yellowstone style reserve and park. So far their work has been fruitful in at least keeping the dams from development in any way. But their work continues.
This is just one brad that works to use the money you spend one their products to create a better world for all of us. It’s a big example of how you dollar drives the politics of the world around you. Look for my next post when I will look at another company that is striving to use your dollar to create a better world.